Selected work exploring institutional brand repositioning, digital transformation, and strategic narrative leadership.
Repositioning a Legacy Institution at a Defining Moment
Urban Affairs Coalition — 50th Anniversary Brand Refresh
Led a comprehensive brand repositioning for a $100M umbrella nonprofit supporting 80+ programs and 520+ staff. Clarified institutional identity, modernized visual systems, and built a durable digital ecosystem that strengthened governance, fundraising, and public credibility during a pivotal leadership transition.
Building Brand Clarity Within a Complex University System
Drexel University — Antoinette Westphal College of Media Arts & Design
Directed brand identity and digital transformation efforts for a nationally competitive creative college operating within a large university system. Established a clear value proposition, streamlined brand governance, and built scalable systems that shifted marketing from reactive service delivery to strategic brand stewardship.
Leading Public Narrative During a Citywide Conversation
Urban Affairs Coalition — Ending Racism Partnership & Citywide Survey
Amid heightened national and local conversations around race, equity, and institutional accountability, the Urban Affairs Coalition launched the Ending Racism Partnership (ERP) — a citywide initiative designed to facilitate dialogue, data collection, and actionable insight.
The moment required clarity, credibility, and disciplined public storytelling.
Brandon R. Johnson 