Brandon R. Johnson

Resume

A detailed overview of leadership roles, scope, and experience.

Download Resume (PDF)

Professional Profile

Brand and Creative Strategy Executive with 10+ years of experience leading enterprise brand transformation, media ecosystem development, and institutional storytelling within complex organizations. Builder of scalable creative systems spanning video, digital, experiential, and executive communications. Trusted advisor to senior leadership during periods of growth, transition, and public visibility.

MBA Candidate (Marketing), Drexel University – Expected Winter 2027

Executive Experience

Executive Director, Marketing & Events

Drexel University – Antoinette Westphal College of Media Arts & Design
2022–Present

Enterprise brand and creative strategy leader for a nationally ranked arts and media college.

  • Lead integrated brand and media strategy across digital, video, experiential, and earned channels
  • Directed comprehensive brand identity and digital standards refresh adopted across recruitment and institutional platforms
  • Centralized and modernized video ecosystem, establishing scalable programming and production standards
  • Serve as senior brand steward and advisor to academic and university leadership
  • Lead multidisciplinary team and agency partners supporting 2,500+ annual enrollment and ~$5M fundraising initiatives

Senior Director of External Affairs

Urban Affairs Coalition
2014–2022

Enterprise brand and communications executive for a $70M nonprofit umbrella organization supporting 80+ programs and 570+ employees.

  • Led enterprise-wide brand transformation and 50th Anniversary repositioning
  • Directed identity redesign, website launch, executive video platform, and integrated campaign strategy
  • Oversaw public narrative, media relations, and executive communications during transition and crisis
  • Managed campaigns supporting $1.25M+ in annual fundraising

Education

MBA (Marketing), Drexel University – Expected 2027
MPA, University of Delaware
BA, English Literature, The Ohio State University
AA, English Literature, Columbus State Community College